Social media followers into business
Social media marketing is a powerful tool that allows businesses to reach their target audience and measure the effectiveness of their ad campaigns. It goes beyond just being a marketing platform – it serves as a medium to engage customers and build lasting relationships. One of the key strategies in social media marketing is storytelling, where businesses can engagingly share their unique stories. This not only helps reconnect with customers but also establishes authority and credibility. Take advantage of social media marketing to effectively share your business’s story and connect with your customers on a deeper level.
Mobile users have become a significant driving force for the use of social media in recent years, making it a popular online activity. Social media marketing in India can be an effective way to reach a large number of customers.
Let's take a look at some social media statistics
Facebook is a highly popular social media platform that has experienced tremendous growth. Around 76% of daily visitors engage in activities such as sharing messages and images, as well as connecting with friends. On average, users spend approximately 38 minutes per day on the platform.
LinkedIn boasts an impressive user base of 630 million professionals. With LinkedIn marketing, you can effectively engage with this vast network, making it the premier platform for connecting with young professionals.
YouTube is a popular vlogging platform and the second-largest global search engine, with 2 billion users. 86% access it via mobile, surpassing traditional TV ads. Engaging with YouTube users can bring great results for businesses and content creators.
With a user base of 1.3 billion, Twitter stands as one of the largest social media platforms available today. Notably, 79% of Twitter users experience an increased sense of positivity when engaging on the platform. It is important to mention that 70-80% of small businesses also utilize this platform for their marketing needs.
With Instagram marketing, you can attract a younger audience. Engagement on Instagram is higher than on Facebook. With a user base of 1 billion, people spend an average of 28 minutes per day on Instagram.
Pinterest boasts 300+ million monthly active users, making it one of the fastest-growing social media platforms. Notably, 7 out of every 10 Pinterest users are females. Additionally, Pinterest serves as a significant source of referral traffic, with popular retail websites receiving 25% of their traffic from Pinterest marketing efforts.
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